It’s been said that it would easier to imagine the end of the world than the end of capitalism. But capitalism has only existed for half a millennium, compared to the half a million years of human life before it. Yet, somehow, we’ve come to believe it normal and inevitable. But is it? If it is hard to imagine alternatives, it is not for lack of examples. Some cultures, even while participating in modern global capitalism, do not share its values. Indigenous societies, for example, continue to uphold values and a way of life contrary to capitalism and in spite of it.
Certain psychological traits, of relatively recent origin, are highly compatible with capitalism and support it. On the surface, they seem like good things. These include individualism, competence rather than inherited or social relationships, analytical (as opposed to holistic) thinking, impersonal trust of strangers and of formal institutions, an abstract concept of fairness or justice, and respect for rules and contracts. Such traits now go under the acronym W.E.I.R.D (Western, educated, industrialized, rich, democratic) proposed by anthropologist Joseph Henrich, precisely to emphasize that they do not represent humanity at large or over the expanse of time. Cooperation among strangers, rule-based governance, trade based on contract, and bureaucracies based on merit are universal features of urban civilization. These are traits that predate modern capitalism and set the stage for it. While they may seem positive, they result from specific cultural developments and are not inherent in human nature. Many of them turn out not to be very good for humanity in the long term. Individualism can work against cooperation. Rules can lead to rigidity and bureaucracies to red tape. Analytic thinking can obscure the bigger picture and a relationship based on feeling.
In turn, capitalism reinforces certain traits. It requires mobile (displaced) labor and enforced contracts (legalism). It depends scarcity to provide incentives to innovate. Mobility of capital and labor further weakens community and kinship structures. Markets reward individual (as opposed to collective) initiative and cater to individualized consumerism. Dissolution of the extended (and now the nuclear) family means ever more consumers and consumption. Formal education promotes styles of thinking that encourage bureaucracy. In part, urbanization is a result of the industrialization that capital facilitates; but it also promotes the values behind capitalism. The very scale of urban life renders human relationships as impersonal as money.
It is no coincidence that capitalism, the scientific revolution, and colonial power emerged together in the Early Modern period in Europe, where nations competed fiercely for dominance. Capitalism required accumulating resources, then recycling profit into further investment to accumulate more resources. Science enabled technological innovation in mining, manufacturing, and weapons. Together they boosted industrial production, resulting in military advantage that helped further spread capitalism and the ideology of progress, as subjugated peoples were forced to adopt European ways. Colonial conquest supplied the surplus wealth and cheap labor required to fuel capitalism. A synergy of institutions, cultural traits (such as the Protestant work ethic), technological innovation, geography, climate, and historical events enabled European nations to gain ascendency over others and to export their systems and their mentality worldwide.
However, this does not mean that capitalism is identical with the WEIRD mentality. Rather, capitalism is a framework to which other societies adapt without necessarily forfeiting all of their traditional values. This adaptability helps to explain capitalism’s global success. For instance, contracts may coexist with relationship-based trust and moral principles. International law may coexist with traditional or religious norms and obligations. Businesses may rely on family or clan networks alongside formal structures. Those societies colonized by the WEIRD mentality could, to some extent, choose which features of that mentality to embrace, without internalizing it wholesale or abandoning the essence of their own culture. They might, for example, embrace weapons technology, cell phones, and the global marketplace without abandoning their family values or religion.
While capitalism seems a development of the WEIRD mentality, it is not a natural product of evolution but the intentional project of certain people. Overall, it involved a forced shift from an economy of self-sufficient subsistence—which characterized most of human history and prehistory—to dependence on wages for income and on industrial products for living, both of which are now controlled by corporations. This transition did not occur spontaneously, but as a result of a campaign of greed and indoctrination waged for several centuries by armed elites. It was long resisted by unarmed folk, but without enduring success. Instead, first in England (then in Europe and finally the rest of the world) common land upon which people depended for subsistence was “enclosed”—that is, privatized, or stolen from the public domain. The deliberate result was to make nearly everyone depend on a system controlled by a wealthy few. After several generations of this regime, it came to seem the natural way of things, for which there is no alternative. What we now call WEIRD is the worldview and values behind capitalism, intentionally forced on a population made dependent on an artificial system, both as wage earners and as consumers.
The WEIRD mentality dominates the planet today, despite the fact that most of the world population is not strictly WEIRD. Perhaps this division reflects a divergence of paths even long ago. The introduction of agriculture enabled rising population levels, and centralized hierarchical social organization, far beyond those of Neolithic hunter-gatherer groups. Civilization occasioned power and its administering bureaucracies. Put another way, hierarchical power structures are a consequence of “choosing” the path of civilization.
We may speculate that population growth, over-hunting, and climate change were causes of the transition from nomadic hunting and gathering to settled (and defended) agriculture. A more psychological explanation might invoke the rejection of mortality, disease, and humanity’s precarious position in the natural order, which would motivate a flight from nature into humanly-constructed environments, including abstract conceptual realms of imagination. Yet, it is possible that these concerns—about mortality and vulnerability in nature—were viewed differently by some peoples than others. Indeed, from the earliest times, “civilization” seems characterized by a search for transcendent order, separate from nature, in contrast to cultures that remained smaller-scale and immersed in nature. This divide would then represent a sort of existential crossroads: remain close to the earth and make the best of the conditions of natural embodiment—including mortality. Or: reject life in nature, strive to create artificial environments, and invent mythologies (and technologies) for transcending body-bound and earth-bound limitations.
These alternatives could overlap, insofar as they share a need to distance humanness from animality. Various archaic cultural practices—including rituals, cooking, body decoration, scarification, and elaborate kinship systems—served to mark the human being as distinct from the animal while still living “in” nature. On the other hand, many of these elements continue to be practiced by modern urbanites, who prefer tree-lined streets to bare concrete and who still socialize over food. Yet, we can say that the modern (WEIRD) worldview and that of extant Indigenous peoples represent fundamentally differing attitudes toward the human existential situation and the natural world.
The WEIRD strategy is that the best defense is offense: we can dominate nature to escape nature’s domination over us. We can transcend our biological nature and even physical limits such as gravity. Through technology, we can escape even embodiment itself. These are projects of control, based on redefining natural reality in terms of artificial systems that can be operated by human will. Capitalism is the overarching artificial system for our civilization. Ironically, neither capitalism nor civilization escapes the aggressive aspects of our primate nature. Instead, the tendencies to plunder, enslave, and dominate that we now disown as barbaric are so disguised by institutionalization that profit does not seem theft, unfair wages do not seem slavery, and corporate control of the marketplace and politics does not seem like dictatorship.
Remnants of non-WEIRD thinking persist everywhere that has come under the thumb of capitalism. Yet, perhaps the clearest alternative is found in Indigenous cultures, which—because of their very difference—were severely oppressed by the colonial powers. We could look to Indigenous voices for guidance and living examples of alternative thinking. Because virtually all civilization has been patriarchal, we might also look to women for resistance to the WEIRDness that is destroying both society and nature.
Of course, the WEIRD mentality has been very successful at assimilating all opposition into its program. Capitalism long ago co-opted Christianity. Missionary schools brainwashed natives, forcing them into WEIRD ways with demoralizing effect. In the name of equal rights, corporate power continues to seduce women to imitate the worst qualities of WEIRD men. Media, advertising, social platforms, and Hollywood provide an ongoing total immersion in capitalist propaganda, from which it is difficult to escape. Yet, alternative points of view survive, providing examples to follow.
To resist the WEIRD hegemony requires the ability to be selective, as well as to see things for what they are. We cannot single-handedly alter the global stranglehold of the WEIRD mentality. But, in addition to collective action, we can choose which features to personally embrace and which to reject. While Christianity evolved as a patriarchal religion that ended up supporting WEIRD values, Jesus himself expressed the power to be selective and thus preserve certain values in an atmosphere hostile to them: “Render unto Caesar what is Caesar’s and unto God what is God’s.”
We can do this even without religion. But it requires discrimination and will, while power over us requires blanket mindlessness and placidity. We don’t necessarily have to break laws in order to resist the values behind capitalism. By resisting certain values in the ways that we can, we support other values. But that selectivity means seeing to the core of things and being clear about what we stand for. It’s my hope that this is happening within Indigenous cultures trying to preserve their traditional ways. I hope it’s in the heart of feminist critique. I am hoping—but not holding my breath—for a consumer rebellion against the domination of production by a few corporate giants for their private gain rather than for human welfare. We are living under “foreign” occupation by a mentality whose latest form is global capitalism. This mentality is not native to human beings. It is neither necessary nor good for humanity, but the product of historical actions that can be reversed, even incrementally.